Introduction to my vision designed for
Gerardo Valencia Mayo
Gerardo Valencia Mayo
Dear Gerardo, thank you in advance for going through my vision for your business.
It covers upgrades in:
You already have the expertise, trust, and almost two decades of real results. What is missing is a personal brand system that turns that credibility into consistent optimal visibility for the customers you want to serve, stronger positioning to better stand out from the competition, and more intuitive customer journey from the moment they first learn you exist to the preferred product choice (online or offline).
This is exactly what I am proposing below.
www.controlcan.com
It covers upgrades in:
- rebranding for optimal positioning on the market attracting optimal target audience;
- marketing activities to consistently stay on top of the demand;
- sales efficiency to sustain constant predictable income (based on seasonality);
- online product strategy to get to the end goal: passive income form online products servicing only the chosen VIP customers.
You already have the expertise, trust, and almost two decades of real results. What is missing is a personal brand system that turns that credibility into consistent optimal visibility for the customers you want to serve, stronger positioning to better stand out from the competition, and more intuitive customer journey from the moment they first learn you exist to the preferred product choice (online or offline).
This is exactly what I am proposing below.
www.controlcan.com
I see the Brand essence as follows:
The dog training that leads to:
The dog training that leads to:
- calmer more predictable & emotionally connected dogs,
- more confident and less stressful owners who have a deeper connection to their dogs regardless of environment,
- harmonious homes.
My work will help you:
- Position you as the trusted dog behaviour and wellbeing expert in your market (Spain for offline sales; other target countries for online sales).
- Transform your knowledge into clear, high-value content that attracts the right dog owners with the right scope of challenges.
- Build an authority-led online presence that sells your training, therapy, and care services before the first call.
- Create a premium client journey: from content to enquiry to booking.
Problem & solution statement
Problem
My solution
Subject of my work
Price spectrum in EUR
(precise numbers to be agreed on during the next phase)
(precise numbers to be agreed on during the next phase)
Invisible Authority: You have 20 years of expertise, but your online presence looks like a generic service provider rather than an industry leader.
Expert Positioning: I craft a brand identity that highlights your unique methodology, making you the "go-to" authority that people seek out by name in time.
Rebranding: visuals, text, intuitive customer journey, custom-tailored templates (scripts and Google SEO included) for social media content, your personal brand presentation on all active channels for sustainable business growth, recorded and edited videos for optimal storytelling and value proposition.
up to 30 days work
up to 30 days work
700 - 1500
Static Website: A digital brochure that lists services but doesn't actively move a visitor toward a following, booking or purchase.
Conversion-Optimized Ecosystem: I transform your site into a narrative-driven platform that explains your "why," builds emotional trust, and drives clear calls to action so no confusion or misunderstanding in terms of the major aspects takes place.
Website crafted based on my 15 years of experience in more than 80 niches
(website platform with no hosting expenses, extremely easy to update, fast loading time, connectable to almost any 3rd party service like Stripe, Booking system etc.)
See example here
up to 30 days work
(website platform with no hosting expenses, extremely easy to update, fast loading time, connectable to almost any 3rd party service like Stripe, Booking system etc.)
See example here
up to 30 days work
1500 - 4000
Low-Value Inquiries: You spend time answering basic questions for people who are price-shopping or not committed to the process.
Strategic Content Funnel: I design a content strategy that pre-educates your audience on your value, filtering for high-intent clients who are ready to invest.
Content funnel
up to 15 days work
up to 15 days work
included as a bonus in my website creation service (see above)
Revenue Plateaus: Your income is capped by your physical hours and local reach, limiting your financial growth potential.
Scalable Asset Creation: I help you package your knowledge into digital products & premium programs, allowing for geographic expansion and increased profit margins. This enables a brand new income stream that pays for years to come.
Online product creation and launch
work timeframe depends on multiple factors
work timeframe depends on multiple factors
from 2000
Trust Gap: New visitors don't see the "soul" or the results of your work immediately, leading to high bounce rates (closing of the page).
Authentic Social Proof: I implement my own methodology of a systematic way to showcase your story and client transformations, creating a "trust-first" brand that closes sales before the first meeting.
Storytelling (video recording/post-production, images, and text focused on value and proof)
work timeframe depends on multiple factors
work timeframe depends on multiple factors
from 700 (complete set of videos and other data ready for publishing)
Financial outcome
The goal is not “more followers.” The goal is more qualified enquiries, higher-value service packages, shorter selling cycles, and a business less dependent on referrals alone.
For example: just 4 additional premium clients per month at an average value of €500–€1,000 can create an additional €2,000–€4,000 in monthly revenue while building a brand asset that keeps generating trust and demand over time.
Your expertise changes dogs' and their owners' lives. My role is to make sure the right people see it, value it, and pay for it gradually reaching your stated end-goal - passive income that covers all the monthly expenses (and further grows higher accordingly) from selling online products.
For example: just 4 additional premium clients per month at an average value of €500–€1,000 can create an additional €2,000–€4,000 in monthly revenue while building a brand asset that keeps generating trust and demand over time.
Your expertise changes dogs' and their owners' lives. My role is to make sure the right people see it, value it, and pay for it gradually reaching your stated end-goal - passive income that covers all the monthly expenses (and further grows higher accordingly) from selling online products.
Examples of some of my most dedicated customers income streams
- Screenshot timeframe: Dec, 2024, pre-sell campaign (3 high ticket sales in first 3 days of the campaign)
Personal brand: Anastasia Kaldussova (Estonia)
Average check: 2,400 EUR;
years of selling: 2024 - 2025
Passive income to date gained: 7400 EUR - Screenshot timeframe: Aug, 2026, official public sales
Personal brand: Sietske van den Oord (Netherlands)
Average check for online products: 16 EUR;
Average check for offline workshops and treatment sessions: 110 EUR;
year of selling: 2026
Passive income to date gained: 1300 EUR - Screenshot timeframe: 2026, official public sales
Personal brand: Ronski Kosky (United Kingdom)
Average check for physical products: 70 EUR;
Average check for offline therapies and workshops: 130 EUR;
years of selling: 2024 - 2026
Passive & partially passive income to date gained: 12000 EUR
How I see the milestones of our work
Brand audit & improvements
As seen above, making sure your value is seen and felt on the level where people know you can solve their problems and it is a great value for money to them.
This work can be done with little of your time investment.
This work can be done with little of your time investment.
Website creation
I craft a website specifically designed for intuitive browsing focused on trust and sales where all the major aspects of your business will be easily seen, understood, and your methodology will actually make them warm up towards considering buying services from you.
After I receive some crucial data from you, this work can be done with little of your time investment.
After I receive some crucial data from you, this work can be done with little of your time investment.
Essential value proposition: video series
As seen above, here we will work together to plan, record, and publish several videos (from intro to methodology explanation) to implement on the page and other channels.
Social media management
After all is done with the value proposition upgrades, here I will help with all the necessary aspects for you to really see the impact of optimal content production on your social media: scripts, tactics for consistent reach expansion, lists of exactly how to record, talk and make accents in your videos and more.
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