STORY
get to know my
• Founder and team lead of IK Brangency
• E-commerce expert from Latvia with 12+ years of experience
• Email marketing pioneer in the Baltic States
• Has built sales and marketing systems at international companies for more than 8 years
• The most versatile e-commerce professional in the region
• Has studied sales systems and HR in the market-leading educational companies
The story began in 2018 when I invested a year in creating my custom-made solution package for corporate brands I was consulting.
Going through trial and error working with different international companies, I gradually was able to test and upgrade my system of solutions for brands of different market shares, evolution stages, visions, and philosophies.
A modern impactful personal brand like a coach, a trainer, or a mentor has to have a thought-out high-value irresistible offer that informs, entertains, and converts its target audience delivering a product that works. At IK Brangency, we help personal brands to get more ideal customers and scale by raising the value of their offer, upgrading their mindset, and shining with their genuine confident authenticity.
• E-commerce expert from Latvia with 12+ years of experience
• Email marketing pioneer in the Baltic States
• Has built sales and marketing systems at international companies for more than 8 years
• The most versatile e-commerce professional in the region
• Has studied sales systems and HR in the market-leading educational companies
The story began in 2018 when I invested a year in creating my custom-made solution package for corporate brands I was consulting.
Going through trial and error working with different international companies, I gradually was able to test and upgrade my system of solutions for brands of different market shares, evolution stages, visions, and philosophies.
A modern impactful personal brand like a coach, a trainer, or a mentor has to have a thought-out high-value irresistible offer that informs, entertains, and converts its target audience delivering a product that works. At IK Brangency, we help personal brands to get more ideal customers and scale by raising the value of their offer, upgrading their mindset, and shining with their genuine confident authenticity.
IGNATS KNUSLIS
Diplomas & certificates
- Audio Masterclass: The Audio Masterclass Music Production and Sound Engineering Course (UK, 2011)
- Laba: HR Director (Ukraine, 2018)
- Business Youth Institute: Sales As A System (Russia, 2021)
METHODOLOGY
the key is in the efficiency of my
In order for a personal brand to thrive in a modern business environment reaching its target audience, staying in their minds, and converting consistently, it must have the right mindset, toolset, and strategy that fits into modern era. Marketing is key to success here. How do we help in that? By creating perceptions. It is how you are seen, appreciated, and loved by your target audience.
01
02
03
We start off by learning about major characteristics of the personal brand. Creating a unique perception.
learning about the customer, market analysis, production roadmap planning, building brand recognition tactics, mentoring on the way
learning about the customer, market analysis, production roadmap planning, building brand recognition tactics, mentoring on the way
Then we create a system (landing page and product design included) for optimal engagement with their target audience and increased checks.
branding & marketing (incl. email marketing), product design, online presence (incl. landing page design), repackaging of the products, adjusting to market fit, and more...
branding & marketing (incl. email marketing), product design, online presence (incl. landing page design), repackaging of the products, adjusting to market fit, and more...
Finally, we are taking care of sales by optimizing community building tactics, implementing/upgrading the most efficient sales funnels, improving user journey across all the brand's touchpoints, and more...
sales strategy for maximizing order values, helping in the realization of market opportunities, and more...
sales strategy for maximizing order values, helping in the realization of market opportunities, and more...
Ignats Knuslis
founder of the IK Brangency
YOUR PERSONAL BRAND IS A SUM OF ALL Experiences, Expectations & Associations YOUR CUSTOMERS ARE CARRYING WITH THEM ABOUT YOU
PROJECTS
my latest
CORPORATE BRANDING
Ignats has been working with many corporate and personal brands supporting them in brand creation, differentiation, business strategy, market fit, raising brand awareness, increasing customer lifetime value, and more.
As the result, he has collected the nectar of this versatile experience and is offering it through the services of IK Brangency.
As the result, he has collected the nectar of this versatile experience and is offering it through the services of IK Brangency.
work from 2018:
PERSONAL BRANDING
The approach in providing value to personal brands is rooted in the understanding of potential of each expert. During the learning process prior cooperation we make sure to discover uniqueness and the untapped potential which we can support scaling the business.
work from 2021:
We are a perfect match if you:
01. plan on having a new page (or upgrading the existing one) for your practice that will represent you and convert your leads into paying customers.
02. are stuck within a specific income level for some time and want to break the glass ceiling.
03. create courses or other pre-recorded or live services and they are not as successful as you feel they should be.
04. have a customer base that receives expected value from you and still you wish you could be paid more for your hard work.
05. struggle creating a course or other product that would be in demand and earn you the money you know you deserve.
01. plan on having a new page (or upgrading the existing one) for your practice that will represent you and convert your leads into paying customers.
02. are stuck within a specific income level for some time and want to break the glass ceiling.
03. create courses or other pre-recorded or live services and they are not as successful as you feel they should be.
04. have a customer base that receives expected value from you and still you wish you could be paid more for your hard work.
05. struggle creating a course or other product that would be in demand and earn you the money you know you deserve.
VALUE-BASED SERVICE
POSITIVE VIBES
HONESTY
IMPACTFULNESS
CUSTOMER-CENTRIC APPROACH
AUTHENTICITY
UNIQUENESS
EFFICIENCY
OUR VALUES:
NUMBERS
The total number of all the corporate and personal brands combined that have been given the service.
The best storytellers are
Big-hearted brands serviced
12
Sales-ready pages created
26
The total number of custom-tailored pages ready for target audience made to date.
The total sum of additional revenue brought to the brands all markets combined.
Revenue brought
600K+
Products designed
20+
The total amount of products created for brands.
01
Industry-standard sales-ready pages
Thought-out design & user journey
Payment connection
CRM connection
Dedicated app creation (coming soon)
Thought-out design & user journey
Payment connection
CRM connection
Dedicated app creation (coming soon)
Landing pages
02
Video/audio content production
Social media marketing (SMM)
Email marketing
Permission marketing
Content marketing
Touchpoints & marketing channels
Efficient webinar techniques
Community building/nurturing
Social media marketing (SMM)
Email marketing
Permission marketing
Content marketing
Touchpoints & marketing channels
Efficient webinar techniques
Community building/nurturing
Marketing upgrades
03
Brand identity / big idea
Differentiation & "blue ocean" strategy
Value proposition
Product design
Brand voice
Differentiation & "blue ocean" strategy
Value proposition
Product design
Brand voice
Branding upgrades
04
Sales strategy
Sales funnels
E-books/audiobooks production
Production of audio products
Task automation
Product planning
Value-centric system buildup
Sales funnels
E-books/audiobooks production
Production of audio products
Task automation
Product planning
Value-centric system buildup
Supporting abundance
SERVICES
menu of
Throughout our work with personal brands, we see that everyone has his or her own glass ceiling. To break through your glass ceiling means to overcome destructing part of your mindset that slows you down or even that does not let you see things that you are capable of achieving.
In order to achieve we need vision. In order to have a proper vision without wishful thinking involved we need to have support. We are giving much attention to analyzing our customer's brand 360 so that with honesty, caring and dedication together we can achieve what seemed to be impossible.
In order to achieve we need vision. In order to have a proper vision without wishful thinking involved we need to have support. We are giving much attention to analyzing our customer's brand 360 so that with honesty, caring and dedication together we can achieve what seemed to be impossible.
I make personal brands reach their true heights
On the way to being constantly recognized and honored as a trusted expert in what you do, you must take care of your own unique strategy and its execution. There is no way around it if you are aiming for a lasting stable business based on your gifts and skills in helping others.
We provide support in understanding where exactly you are in your market from your audience's standpoint, and what needs to be added, substituted, or upgraded in your operations to clear your path to make an increasing impact.
We provide support in understanding where exactly you are in your market from your audience's standpoint, and what needs to be added, substituted, or upgraded in your operations to clear your path to make an increasing impact.
I see the big picture
Posting online is not marketing. Thus, on its own, it does not lead to new customers. One of the core aspects of marketing is storytelling. This technique, if practiced properly, leads to recognition aka brand awareness, interest in what you do, and conversion rate increase. In most cases, a wisely expressed story is what will really make a difference in a personal brand's customer acquisition, nurturing, and conversion processes.
We help to execute this strategy in an optimal way aligning with the personal characteristics of the customer we are working with.
We help to execute this strategy in an optimal way aligning with the personal characteristics of the customer we are working with.
I support great impact on people
F&Q
got curious?
Our prices vary depending on the complexity of the project, the timeframe, and the ambitions of the customer. Our price starts from EUR 1 500 for a landing page. Other types of services are discussed separately or might be included in the offer depending on the end goal of a customer and our mutual interests.
Just like the customers of Ferrari don't watch TV, our customers don't look for us on social media to scroll through some cute visuals when it comes to upgrading their personal brand.
We believe in reaching out to our audience personally after analyzing their potential, that's how the real connection is gained. We are all about quality long-lasting connection.
We believe in reaching out to our audience personally after analyzing their potential, that's how the real connection is gained. We are all about quality long-lasting connection.
It always comes down to what is the complexity of the work and what are the other tasks surrounding the landing page production. It might be a photo shoot or some additional support in copywriting. On average though in case the customer is presenting all the necessary materials in time, the production of the page is done within 25 to 40 days.
Absolutely. Due to our 15+ years of experience in corporate world, we are able to see the big picture on the market and adjust to fit your strategy. Starting from pricing and ending with tiers of products - we got you covered.
Five myths about scaling a personal brand
01. The optimal way to grow online is through content marketing.
02. Discounts and campaigns lowering my prices are a great strategy.
03. It is hard to attract high ticket customers.
04. Being an expert, I have to have a big team to earn more than EUR 100K per year.
05. Being open to servicing everyone who gets into my sales funnel is the right approach.
01. The optimal way to grow online is through content marketing.
02. Discounts and campaigns lowering my prices are a great strategy.
03. It is hard to attract high ticket customers.
04. Being an expert, I have to have a big team to earn more than EUR 100K per year.
05. Being open to servicing everyone who gets into my sales funnel is the right approach.
My Customers ❤
CONTACT US
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WIN
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Let's make you
SHINE
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I'm an innovative out-of-the-box thinker with a mission to embrace BIG-hearted impactful brands on their way to the stars. Let's make you SHINE!
