the last 2 personal brands spots left for this season! Are you ready to scale your business to the next level?
STORY
get to know my
• Founder and team lead of IK Brangency
• E-commerce expert from Latvia with 15+ years of experience
• Email marketing pioneer in the Baltic States
• Has built sales and marketing systems at international companies for more than 8 years
• The most versatile e-commerce professional in the region
• Has studied sales systems and HR in the market-leading educational companies
• Has a natural talent to identify and show the authentic beauty and value of a personal brand to their target audience.
"My story with personal branding began in 2018 when I invested a year in creating my custom-made solution package for corporate brands I was consulting.
Combining all my versatile experience while working with different international company owners & CEOs, and management, I gradually was able to produce- my system of solutions for brands of different market shares, cultures, evolution stages, and philosophies."
I help authentic personal brands like coaches, trainers, or mentors NOT transfer from being a commodity to becoming a impactful brand. With a high-value irresistible offer that informs, entertains, and converts its target audience delivering a product that works."
"My service is rooted in humble energetic communication, experience, skills, and my know-how to get consistent results. Because I care."
• E-commerce expert from Latvia with 15+ years of experience
• Email marketing pioneer in the Baltic States
• Has built sales and marketing systems at international companies for more than 8 years
• The most versatile e-commerce professional in the region
• Has studied sales systems and HR in the market-leading educational companies
• Has a natural talent to identify and show the authentic beauty and value of a personal brand to their target audience.
"My story with personal branding began in 2018 when I invested a year in creating my custom-made solution package for corporate brands I was consulting.
Combining all my versatile experience while working with different international company owners & CEOs, and management, I gradually was able to produce- my system of solutions for brands of different market shares, cultures, evolution stages, and philosophies."
I help authentic personal brands like coaches, trainers, or mentors NOT transfer from being a commodity to becoming a impactful brand. With a high-value irresistible offer that informs, entertains, and converts its target audience delivering a product that works."
"My service is rooted in humble energetic communication, experience, skills, and my know-how to get consistent results. Because I care."
IGNATS KNUSLIS
EXPERIENCE
Knowledge &
- Audio Masterclass: The Audio Masterclass Music Production and Sound Engineering Course (UK, 2011)
- HR Director (Laba, Ukraine, 2018)
- Sales As A System (Business Youth Institute, Russia, 2021)
My most meaningful career experiences: - I was a sales and marketing director in more than 5 market-leading companies in the EU
- I co-founded a Latvia-based company in the aesthetic medicine technology niche and was responsible for building the brand from scratch
- I have been working in multiple areas of aesthetic medicine for 15 years
- I was one of the pioneers in email marketing platform startups in the Baltic region
My career path in more detail can be found here
I drive results, CLARITY & energy Into THE BUSINESS
because I'm ALL-IN with the professionals I co-create with
PROS
Currently working with these
Currently we are in the process of servicing 3 personal brands and 1 company. We are opening 2 spots for additional 2 personal brands to be upgraded this fall.
ANASTASIA KALDUSSOVA
Upgrading her brand in psychic & therapeutic services + producing her online course
ESTONIA
Yvon Kerkdijk
Building her brand in Sedona method therapy & life coaching
NETHERLANDS
MATTIAS MEINART
Building his brand in body de-armoring & emotional release services
ESTONIA
RESULTS
I deliver predictable
helping personal brands to
own their niche
precisely identify their target audience identifying/creating their own (sub)niche, and lead with relationships NOT transactions...
upscale wisely
get more customers from their market segment by improving copywriting, market penetration, and sales funnels
upgrade their offer
improve their product line while raising the value of their offer leveling up in terms of matching the market demand & its opportunities
differentiate strategically
adapt to the competition while being different and embracing their authenticity & superpowers
become mentally stronger
I deliver the result that allows my customer to evolve beyond the problem he faced before our cooperation
thrive authentically
shine with their genuine confident authenticity and live a more fulfilled life while providing top-notch service
METHODOLOGY
the key is in the efficiency of my
Nowadays, WE DON'T BUY - WE JOIN TRIBES.
For a personal brand to thrive in a modern business environment reaching its true target audience, staying in their minds, and converting consistently, it must have the right mindset, toolset, and strategy that fits into the modern market reality. Marketing is key to success here. How do we help in that? By creating perceptions. It is how you are seen, appreciated, and responded to by your target audience that matters most.
For a personal brand to thrive in a modern business environment reaching its true target audience, staying in their minds, and converting consistently, it must have the right mindset, toolset, and strategy that fits into the modern market reality. Marketing is key to success here. How do we help in that? By creating perceptions. It is how you are seen, appreciated, and responded to by your target audience that matters most.
1
2
3
We start off by learning about major authentic characteristics of the personal brand.
learning about the customer, market analysis, decomposition, production roadmap planning, building brand recognition tactics, mentoring on the way
learning about the customer, market analysis, decomposition, production roadmap planning, building brand recognition tactics, mentoring on the way
Then we create a system (landing page with social network upgrades and product design included) for optimal engagement with their target audience and increased paychecks.
branding & marketing (incl. automations), product design, online presence (incl. landing page design), repackaging of the products, adjusting to market fit, and more...
branding & marketing (incl. automations), product design, online presence (incl. landing page design), repackaging of the products, adjusting to market fit, and more...
Finally, we are taking care of sales by optimizing community building tactics, implementing/upgrading the most efficient sales funnels, improving user journey across all the brand's touchpoints, and more...
sales strategy for maximizing order values, helping in the realization of market opportunities, and more...
sales strategy for maximizing order values, helping in the realization of market opportunities, and more...
Ignats Knuslis
founder of the IK Brangency
YOUR PERSONAL BRAND IS A
IT IS A SUM OF ALL experiences, expectations & associations YOUR CUSTOMERS ARE CARRYING WITH THEM ABOUT YOU
i help building familiarity & TRUST TOWARDS A BRAND.
AT SCALE
AT SCALE
PROJECTS
latest
YouTube channel video production (full cycle)
promo video production (full cycle)
video production (full cycle)
video production (full cycle)
event summary video production (full cycle)
Kalduana Logo Teaser for pre-launch campaign
Sales script production & execution (to accompany B2B sales campaign)
Sales script production & execution (parody of a famous Russian film for the launch of a new aesthetic clinic)
Full cycle of production, incl. video script
Materials production, copywriting
branding, business strategy, copywriting
IK Brangency Value Proposition
CORPORATE BRANDING
Ignats has been working with corporate brands that are leaders in their respective niches supporting them in market cap increase, differentiation, business strategy, new market fit, localization, raising brand awareness, increasing customer lifetime value, and more.
As a result, he has collected the nectar of this versatile experience and is offering it through the services of IK Brangency.
As a result, he has collected the nectar of this versatile experience and is offering it through the services of IK Brangency.
work from 2018:
PERSONAL BRANDING
The approach in providing value to personal brands is rooted in the understanding of potential of each expert. During the learning process prior cooperation we make sure to discover uniqueness and the untapped potential which we can support scaling the business.
work from 2021:
We are a perfect match if you:
01. plan on having a new page (or upgrading the existing one) for your practice that will represent you and convert your leads into paying customers.
02. are stuck within a specific income level for some time and want to break the glass ceiling.
03. create courses or other pre-recorded or live services and they are not as successful as you feel they should be.
04. have a customer base that receives expected value from you and still you wish you could be paid more for your hard work.
05. struggle creating a course or other product that would be in demand and earn you the money you know you deserve.
01. plan on having a new page (or upgrading the existing one) for your practice that will represent you and convert your leads into paying customers.
02. are stuck within a specific income level for some time and want to break the glass ceiling.
03. create courses or other pre-recorded or live services and they are not as successful as you feel they should be.
04. have a customer base that receives expected value from you and still you wish you could be paid more for your hard work.
05. struggle creating a course or other product that would be in demand and earn you the money you know you deserve.
CUSTOMER-CENTRIC
CREATIVITY
AUTHENTICITY
NUMBERS
The total number of all the corporate and personal brands combined that have been given the service.
The best storytellers are
Big-hearted brands serviced
17
Sales-ready pages created
26
The total number of custom-tailored pages ready for target audience made to date.
The total sum of additional revenue brought to the brands all markets combined.
Revenue brought
600K+
Products designed
36+
The total amount of online & physical products created for brands.
1
- Industry-standard sales-ready pages
- Thought-out design & user journey
- Payment connection
- CRM connection
- Automation integration
- Dedicated app creation (coming soon)
Landing pages
2
- Video/audio content production
- Social media marketing (SMM)
- Email marketing
- Subscription-based marketing
- Content marketing
- Efficient webinar production
- Chatbots (NEW)
- YouTube marketing (NEW)
Marketing upgrades
3
- Brand identity / big idea
- Differentiation & "blue ocean" strategy
- Value proposition upgrade
- Product design (full cycle)
- Brand voice alignment with materials production
Branding upgrades
4
- Sales strategy & funnels
- Course planning, production & launching (incl. auto-webinars)
- E-books/audiobooks production
- Production of audio products
- Community building
- Product strategic planning
- Value-centric system buildup
Supporting abundance
SERVICES
menu of
I help brands stay consistent
with their authentic identity, vulnerability, honesty, and values
WE
BUSINESS ASSETS
CREATE
Ignats is exceptional at identifying greatness in what people do. Though, we see that everyone has his or her own glass ceiling. To break through your glass ceiling means to overcome destructing part of your mindset that slows you down or even that does not let you see things that you are capable of achieving.
In order to achieve we need vision. In order to have a proper vision without wishful thinking involved we need to have support. We are giving much attention to analyzing our customer's brand 360 so that with honesty, caring and dedication together we can achieve what seemed to be impossible.
In order to achieve we need vision. In order to have a proper vision without wishful thinking involved we need to have support. We are giving much attention to analyzing our customer's brand 360 so that with honesty, caring and dedication together we can achieve what seemed to be impossible.
Reaching your potential
is our priority
is our priority
On the way to being constantly recognized and honored as a trusted expert in what you do, you must take care of your own unique strategy and its execution. There is no way around it if you are aiming for a lasting stable business based on your gifts and skills in helping others.
I provide support in understanding where exactly you are in your market from your audience's standpoint, and what needs to be added, substituted, and upgraded in your operations and in your mindset to clear your path to make an increasing long-lasting impact.
I provide support in understanding where exactly you are in your market from your audience's standpoint, and what needs to be added, substituted, and upgraded in your operations and in your mindset to clear your path to make an increasing long-lasting impact.
We see the big picture
The art of being a personal brand has to do with not only being authentic but also being consistent in what you do. This is dictated by the laws of marketing. People more than anything need a brand they trust to consistently deliver the value it promised. It's all about relationship building.
The best performing personal brands are having optimally organized team helping them stay on top of what they are best at. So delegation is the core part of scaling; there's no shortcut there.
Are you ready to build a strong system around your business so that it becomes flawless to do what you love while getting paid what you deserve?
The best performing personal brands are having optimally organized team helping them stay on top of what they are best at. So delegation is the core part of scaling; there's no shortcut there.
Are you ready to build a strong system around your business so that it becomes flawless to do what you love while getting paid what you deserve?
We connect the dots
Posting online is not marketing. Thus, on its own, it does not lead to new customers. One of the core aspects of marketing is storytelling which comes from understanding the market. This technique, if practiced properly, leads to recognition aka brand awareness, interest in what you do, and conversion rate increase. In most cases, a strategically correctly expressed story is what will really make a difference in a personal brand's customer acquisition, nurturing, and conversion processes.
I help to execute on relationship building with a customer in an optimal way aligning with the personal characteristics of the customer persona we are working with.
I help to execute on relationship building with a customer in an optimal way aligning with the personal characteristics of the customer persona we are working with.
We support long-lasting impact
F&Q
got curious?
Our prices vary depending on the complexity of the project, the timeframe, and the ambitions of the customer. Our price starts from EUR 1 500 for a landing page. Other types of services are discussed separately or might be included in the offer depending on the end goal of a customer and our mutual interests.
Just like the customers of Ferrari don't watch TV, our customers don't look for us on social media to scroll through some cute visuals when it comes to upgrading their personal brand.
We believe in reaching out to our audience personally after analyzing their potential, that's how the real connection and mutual trust are gained. We are all about quality long-lasting connection.
We believe in reaching out to our audience personally after analyzing their potential, that's how the real connection and mutual trust are gained. We are all about quality long-lasting connection.
It always comes down to what is the complexity of the work and what are the other tasks surrounding the landing page production. It might be a photo shoot or some additional support in copywriting. On average though in case the customer is presenting all the necessary materials in time, the production of the page is done within 25 to 40 days.
Absolutely. Due to my 15+ years of experience in corporate world, I am are able to see the big picture on the market and adjust to fit your strategy. Starting from pricing, niching, and ending with tiers of products - I got you covered.
01. The optimal way to grow online is through content marketing.
02. Discounts and campaigns lowering my prices are a great strategy.
03. It is hard to attract high ticket customers.
04. Being an expert, I have to have a big team to earn more than EUR 100K per year.
05. Being open to servicing everyone who gets into my sales funnel is the right approach.
myths about scaling a personal brand YOU must ditch
01. The optimal way to grow online is through content marketing.
02. Discounts and campaigns lowering my prices are a great strategy.
03. It is hard to attract high ticket customers.
04. Being an expert, I have to have a big team to earn more than EUR 100K per year.
05. Being open to servicing everyone who gets into my sales funnel is the right approach.
My Customers ❤
Let's make you
SHINE
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