here ideas become identity, and your vision becomes a brand
that resonates with your audience
for years to come
for years to come
RESULTS
I deliver predictable
helping personal brands to
own their niche
precisely identify their target audience identifying/creating their own (sub)niche, and lead with relationships NOT transactions...
upscale wisely
get more customers from their market segment by improving copywriting, market penetration, and sales funnels
upgrade their offer
improve their product line while raising the value of their offer leveling up in terms of matching the market demand & its opportunities
differentiate strategically
adapt to the competition while being different and embracing their authenticity & superpowers
become mentally stronger
I deliver the result that allows my customer to evolve beyond the problem he faced before our cooperation
thrive authentically
shine with their genuine confident authenticity and live a more fulfilled life while providing top-notch service and product experience
the real cost of staying behind as a personal brand
Irrelevant Pitch Fatigue
Without a strong inbound digital footprint pre-selling your offer, you are forced into cold outreach, high-friction sales calls, and exhausting pitch cycles.
Zero Algorithmic Leverage
Modern search engines and AI discovery tools favor active, highly-indexed creators. Inactivity ensures your name gets permanently buried beneath fresher data.
Trust Deficit at First Search
When a high-ticket prospect Googles you and finds an abandoned website or sparse social profiles, their default assumption isn't that you're busy—it's that you're obsolete.
High-Caliber Partnership blocks
Top-tier collaborators, investors, and media outlets want to align with recognized leaders. A weak presence instantly eliminates high-value joint ventures.
Total Reliance on Referral Loops
Depending exclusively on word-of-mouth creates a fragile pipeline. The moment your immediate network slows down, your revenue stream dries up.
Compounded Opportunity Cost
Every month spent unoptimized isn't just a month of static growth—it’s lost equity, uncollected high-ticket fees, and compounding leverage handed to your competition.
Ignats Knuslis
founder of the IK Brangency
YOUR PERSONAL BRAND IS A
IT IS A SUM OF ALL experiences, expectations & associations YOUR CUSTOMERS ARE CARRYING WITH THEM ABOUT YOU
PROJECTS
YouTube channel video production (full cycle)
promo video production (full cycle)
video production (full cycle)
video production (full cycle)
Logo Teaser for pre-launch campaign
Sales script production & execution (to kick off B2B sales campaign)
Sales script production & execution (parody of a famous Russian film for the launch of a new aesthetic clinic)
event summary video production (full cycle)
Full cycle of production, incl. video script
Script crafting, assistance in speech improvements, video post-production
branding, business strategy, copywriting
branding, event marketing, sales
Deep Jungle game demo - complete production cycle
Portals, the game demo video - complete production cycle
PERSON:A Personal branding community invitation (full cycle)
CUSTOMERS
My current
STORY
• Founder and team lead of IK Brangency
• E-commerce expert from Latvia with 15+ years of experience
• Email marketing pioneer in the Baltic States
• Has built sales and marketing systems at international companies for more than 8 years
• The most versatile e-commerce professional in the region
• Has studied sales systems and HR in the market-leading educational companies
• Has a natural talent to identify and show the authentic beauty and value of a personal brand to their target audience.
"My story with personal branding began in 2018 when I invested a year in creating my custom-made solution package for corporate brands I was consulting.
Combining all my versatile experience while working with different international company owners & CEOs, and management, I gradually was able to produce- my system of solutions for brands of different market shares, cultures, evolution stages, and philosophies."
"I turn professionals from hidden gems into unforgettable brands. With a high-converting, value-packed offer that educates, engages, and sells — you’ll stop blending in and start leaving a legacy."
"My service is rooted in humble energetic communication, experience, skills, and my know-how to get consistent results. Because I care."
• E-commerce expert from Latvia with 15+ years of experience
• Email marketing pioneer in the Baltic States
• Has built sales and marketing systems at international companies for more than 8 years
• The most versatile e-commerce professional in the region
• Has studied sales systems and HR in the market-leading educational companies
• Has a natural talent to identify and show the authentic beauty and value of a personal brand to their target audience.
"My story with personal branding began in 2018 when I invested a year in creating my custom-made solution package for corporate brands I was consulting.
Combining all my versatile experience while working with different international company owners & CEOs, and management, I gradually was able to produce- my system of solutions for brands of different market shares, cultures, evolution stages, and philosophies."
"I turn professionals from hidden gems into unforgettable brands. With a high-converting, value-packed offer that educates, engages, and sells — you’ll stop blending in and start leaving a legacy."
"My service is rooted in humble energetic communication, experience, skills, and my know-how to get consistent results. Because I care."
IGNATS KNUSLIS
EXPERIENCE
Knowledge &
Certification
- Audio Masterclass: The Audio Masterclass Music Production and Sound Engineering Course (UK, 2011)
- HR Director (Laba, Ukraine, 2018)
- Sales As A System (Business Youth Institute, Russia, 2021)
My most meaningful career experiences:
- I was a sales and marketing director in more than 5 market-leading companies in the EU.
- I co-founded a Latvia-based company in the aesthetic medicine technology niche and was responsible for building the brand from scratch.
- I have been working in multiple areas of aesthetic medicine for 15 years also producing my own courses for staff efficiency.
- I was one of the pioneers in email marketing platform startups in the Baltic region (Mailigen; now owned by Pipedrive).
- My career path in more detail can be found here
I drive predictable results, CLARITY & energy Into THE BUSINESS
because I'm ALL-IN with the professionals I co-create
METHODOLOGY
Nowadays, WE DON'T BUY -
WE JOIN TRIBES.
For a personal brand to thrive in a modern business environment reaching its true target audience, staying in their minds, and converting consistently, it must have the right mindset, toolset, and strategy that fits into the modern market reality. Marketing is key to success here. How do we help in that? By creating perceptions. It is how you are seen, appreciated, and responded to by your target audience that matters most.
WE JOIN TRIBES.
For a personal brand to thrive in a modern business environment reaching its true target audience, staying in their minds, and converting consistently, it must have the right mindset, toolset, and strategy that fits into the modern market reality. Marketing is key to success here. How do we help in that? By creating perceptions. It is how you are seen, appreciated, and responded to by your target audience that matters most.
2
1
3
We start off by learning about major authentic characteristics of the personal brand.
- customer,
- market analysis,
- decomposition,
- production roadmap planning,
- building brand recognition tactics,
- mentoring
Then we create a system (landing page with social network upgrades and product design included) for optimal engagement with their target audience and increased paychecks.
- branding & marketing (incl. automations),
- product design,
- online presence (incl. landing page design),
- repackaging of the products,
- adjusting market fit
Finally, we are taking care of sales by optimizing community building tactics, implementing/upgrading the most efficient sales funnels, improving user journey across all the brand's touchpoints, and more...
- sales funnels,
- monetization of market opportunities,
- delegating,
- automating & streamlining workflows
i help building familiarity & TRUST TOWARDS A BRAND.
AT SCALE
AT SCALE
CORPORATE BRANDING
Ignats has been working with corporate brands that are leaders in their respective niches supporting them in market cap increase, differentiation, business strategy, new market penetration strategies, localization, raising brand awareness, increasing customer lifetime value, and more.
As a result, he has collected the nectar of this versatile experience and is offering it through the services of IK Brangency.
As a result, he has collected the nectar of this versatile experience and is offering it through the services of IK Brangency.
work from 2018:
QL-Aesthetic - aesthetic medicine distributor based in Latvia.
Target market: global.
My role: co-founder; marketing director; in-house position.
Target market: global.
My role: co-founder; marketing director; in-house position.
Hema Group aesthetic medicine distributor based in Latvia.
Target market: Baltic States.
My role: business consultant, marketing manager; hybrid position.
Target market: Baltic States.
My role: business consultant, marketing manager; hybrid position.
Inmode aesthetic medicine technology producer based in Israel.
Target market: global.
My role: yearly events marketing manager; remote position.
Target market: global.
My role: yearly events marketing manager; remote position.
Babor Beauty Spa Riga - aesthetic medicine salon based in Latvia.
Target market: Baltic States.
My role: business consultant, marketing manager; hybrid position.
Target market: Baltic States.
My role: business consultant, marketing manager; hybrid position.
Tantsucool dance school based in Estonia.
Target market: Estonia.
My role: e-commerce system producer, business consultant; remote position.
Target market: Estonia.
My role: e-commerce system producer, business consultant; remote position.
Inomedis aesthetic medicine distributor based in Latvia.
Target market: Belarus, EU.
My role: commercial director; in-house position.
Target market: Belarus, EU.
My role: commercial director; in-house position.
Pro Age aesthetic medicine clinic based in Estonia.
Target market: Baltic States.
My role: business consultant, HR manager; hybrid position.
Target market: Baltic States.
My role: business consultant, HR manager; hybrid position.
Likvy - high-end interior design outlet based in Latvia.
Target market: Baltic States.
My role: business consultant, B2B team lead; hybrid position.
Target market: Baltic States.
My role: business consultant, B2B team lead; hybrid position.
Aviatech - helicopter service company based in Estonia.
Target market: global.
My role: business consultant, marketing manager; hybrid position.
Target market: global.
My role: business consultant, marketing manager; hybrid position.
Divine Connection Academy retreat organizer based in Spain.
Target market: global.
My role: founder, CEO.
Target market: global.
My role: founder, CEO.
Deep Jungle spiritual online marketplace based in Spain.
Target market: global.
My role: founder, CEO.
Target market: global.
My role: founder, CEO.
Centro de Movimento workshop studio based in Portugal.
Target market: Portugal.
My role: business consultant, business coach; hybrid position.
Target market: Portugal.
My role: business consultant, business coach; hybrid position.
PERSONAL BRANDING
The approach in providing value to personal brands is rooted in the understanding of potential of each expert. During the learning process prior cooperation we make sure to discover uniqueness and the untapped potential which we can support scaling the business.
work from 2021:
Phenotypology expert Igor Leitsonok from Estonia.
Target market: Estonia.
Target market: Estonia.
Anthony Larnaudie - somatic therapist based in France.
Target market: global.
Target market: global.
Ronski Kosky - life coach, therapist, health care expert from Great Britain.
Target market: Baltic region, global.
Target market: Baltic region, global.
Contact Meditation expert Kayenne Lee from Italy.
Target market: Italy, global.
Target market: Italy, global.
Sietske van den Oord - certified Fascial Maneuvers coach from Netherlands.
Target markets: Portugal, Netherlands.
Target markets: Portugal, Netherlands.
Anastasia Kaldussova - tarologist, family constellations coach from Estonia.
Target market: Estonia.
Target market: Estonia.
Mattias Meinart - certified physiotherapist; Estonia.
Target market: Estonia.
Target market: Estonia.
PiikFlow by Davids - bio-mechanics & breathwork coach from Latvia.
Target market: Spain.
Target market: Spain.
Super Lover online course for men by Igor Earthchild.
Target market: Estonia.
Target market: Estonia.
Pure Pleasure Mastery online course for men by Igor Earthchild.
Target market: Estonia.
Target market: Estonia.
We are a perfect match if you:
01. plan on having a new page (or upgrading the existing one) for your practice that will represent you and convert your leads into paying customers.
02. are stuck within a specific income level for some time and want to break the glass ceiling.
03. create courses or other pre-recorded or live services and they are not as successful as you feel they should be.
04. have a customer base that receives expected value from you and still you wish you could be paid more for your hard work.
05. struggle creating a course or other product that would be in demand and earn you the money you know you deserve.
truth
CREATIVITY
AUTHENTICITY
NUMBERS
The total number of all the corporate and personal brands combined that have been given the service.
The best storytellers are
Big-hearted brands serviced
41
Sales-ready pages created
48
The total number of custom-tailored pages ready for target audience made to date.
The total sum of additional revenue brought to the brands all markets combined.
Revenue brought
1,3M+
Products designed
51+
The total amount of online & physical products created for brands.
1
- Industry-standard sales-ready pages
- Thought-out design & user journey
- Payment connection
- CRM connection
- Automation integration
- Dedicated app creation (coming soon)
Landing pages
2
- Video/audio content production
- Social media marketing (SMM)
- Email marketing
- Subscription-based marketing
- Content marketing
- Efficient webinar production
- Chatbots (NEW)
- YouTube marketing (NEW)
Marketing upgrades
3
- Brand identity / big idea
- Differentiation & "blue ocean" strategy
- Value proposition upgrade
- Product design (full cycle)
- Brand voice alignment with materials production
Branding upgrades
4
- Sales strategy & funnels
- Course planning, production & launching (incl. auto-webinars)
- E-books/audiobooks production
- Production of audio products
- Community building
- Product strategic planning
- Value-centric system buildup
Supporting abundance
SERVICES
I help brands stay consistent
with their authentic identity, vulnerability, honesty, and values
WE
BUSINESS ASSETS
CREATE
Ignats is exceptional at identifying greatness in what people do. Though, we see that everyone has his or her own glass ceiling. To break through your glass ceiling means to overcome destructing part of your mindset that slows you down or that does not let you see things that you are capable of achieving.
In order to achieve we need vision. In order to have a proper vision without wishful thinking involved we need to have support. We are giving much attention to analyzing our customer's brand 360 so that with honesty, caring and dedication together we can achieve what seemed to be impossible.
In order to achieve we need vision. In order to have a proper vision without wishful thinking involved we need to have support. We are giving much attention to analyzing our customer's brand 360 so that with honesty, caring and dedication together we can achieve what seemed to be impossible.
Reaching your potential
is our priority
is our priority
Foundation & Authority
True market influence begins with substance, not noise. This framework architecturally aligns your flagship product, strategic product line, and signature aesthetic into an undeniable personal brand ecosystem.
By clearly showcasing your unique problem-solving methodology and delivering high-caliber content tailored directly to your target audience, you establish deep intellectual authority. It transforms expertise into a high-value asset that earns immediate trust and commands premium positioning. When your foundation is systematically engineered, credibility becomes effortless and competitors become irrelevant.
True market influence begins with substance, not noise. This framework architecturally aligns your flagship product, strategic product line, and signature aesthetic into an undeniable personal brand ecosystem.
By clearly showcasing your unique problem-solving methodology and delivering high-caliber content tailored directly to your target audience, you establish deep intellectual authority. It transforms expertise into a high-value asset that earns immediate trust and commands premium positioning. When your foundation is systematically engineered, credibility becomes effortless and competitors become irrelevant.
We see the big picture
Momentum & Market Leadership
Scaling authority into enduring commercial dominance requires relentless operational execution. This system harnesses the power of strategic niching, disciplined output, and high-frequency, high-relevance content to capture mindshare at scale.
Through deliberate collaborations, industry events, and a robust sales engine, your personal brand evolves from a recognized voice into an unstoppable market leader. Every interaction compounds visibility, turning organic attention into consistent revenue and industry-wide reverence. Master this momentum, and your growth ceases to be accidental.
It becomes inevitable.
Scaling authority into enduring commercial dominance requires relentless operational execution. This system harnesses the power of strategic niching, disciplined output, and high-frequency, high-relevance content to capture mindshare at scale.
Through deliberate collaborations, industry events, and a robust sales engine, your personal brand evolves from a recognized voice into an unstoppable market leader. Every interaction compounds visibility, turning organic attention into consistent revenue and industry-wide reverence. Master this momentum, and your growth ceases to be accidental.
It becomes inevitable.
The art of being a personal brand has to do with not only being authentic but also being consistent in what you do. This is dictated by the laws of marketing. People more than anything need a brand they trust to consistently deliver the value it promised. It's all about relationship building.
The best performing personal brands are having optimally organized team helping them stay on top of what they are best at. So delegation is the core part of scaling; there's no shortcut there.
Are you ready to build a strong system around your business so that it becomes flawless to do what you love while getting paid what you deserve?
The best performing personal brands are having optimally organized team helping them stay on top of what they are best at. So delegation is the core part of scaling; there's no shortcut there.
Are you ready to build a strong system around your business so that it becomes flawless to do what you love while getting paid what you deserve?
We connect the dots
Posting online is not marketing. Thus, on its own, it does not lead to new customers. One of the core aspects of marketing is storytelling which comes from understanding the market and how social media works. This technique, if practiced properly, leads to recognition aka brand awareness, interest in what/how/why you do, and conversion rate increase. In most cases, a strategically correctly expressed story is what will really make a difference in a personal brand's customer acquisition, nurturing, and conversion processes.
I help to execute on relationship building with a customer in an optimal way aligning with the personal characteristics of the customer persona we are working with.
I help to execute on relationship building with a customer in an optimal way aligning with the personal characteristics of the customer persona we are working with.
We support long-lasting impact
F&Q
Our prices vary depending on the complexity of the project, the timeframe, and the ambitions of the customer. Our price starts from EUR 1 500 for a landing page. Other types of services are discussed separately or might be included in the offer depending on the end goal of a customer and our mutual interests.
Just like the customers of Ferrari don't watch TV, our customers don't look for us on social media to scroll through some cute visuals when it comes to upgrading their personal brand.
We believe in reaching out to our audience personally after analyzing their potential, that's how the real connection and mutual trust are gained. We are all about quality long-lasting connection.
We believe in reaching out to our audience personally after analyzing their potential, that's how the real connection and mutual trust are gained. We are all about quality long-lasting connection.
It always comes down to what is the complexity of the work and what are the other tasks surrounding the landing page production. It might be a photo shoot or some additional support in copywriting. On average though in case the customer is presenting all the necessary materials in time, the production of the page is done within 25 to 40 days.
Absolutely. Due to my 15+ years of experience in corporate world, I am are able to see the big picture on the market and adjust to fit your strategy. Starting from pricing, niching, and ending with tiers of products - I got you covered.
myths about scaling a personal brand YOU must ditch
01. The optimal way to grow online is through content marketing.
02. Discounts and campaigns lowering my prices are a great strategy.
03. It is hard to attract high ticket customers.
04. Being an expert, I have to have a big team to earn more than EUR 100K per year.
05. Being open to servicing everyone who gets into my sales funnel is the right approach.
quotes from my customers
- Ronski Kosky | UKLife coach, therapist, health care expert; website: hereIgnats has many talents and I was blessed to have him create my website and branding for my products and services. His expertise produced a website that truly reflected my past, present, and potential future. He is focused, produces a quality product, works hard, and creates unique websites that respond to niche market situations.
I was fortunate to have Ignats on my team creating videos and posters for Events. He has a visionary ability and a very keen eye. People were drawn to my Events because his visual promotional and marketing abilities are awesome. His videos and posters are one-of-a-kind and generate interest and curiosity.
Ignats is creative, works hard, gets the job done, and makes a big difference. - Sietske Van den Oord | NetherlandsYoga teacher & fascia maneuvers therapistIn 2024, I met Ignats en we decided he would create a website for my retreat center business.
But working with Ignats is not just working with a website builder, it’s a journey and a learning path full of being pushed through comfort zones, self reflection and becoming much more understanding in the way of marketing.
Ignats is honest beyond fear of hurting someone, takes all the time you need to explain every detail with amazing patience and sincerely wants you to GROW in your business AND personally!
If you let him, he will be the best guide in personal growth you have ever met ❤
But don’t fear facing the truth 😜🌸❤ - Igor Earthchild | EstoniaCertified Tantra massage therapist, author of SUPER LOVER & PURE PLEASURE MASTERY - online course series for menIgnats is very good at recognizing your talent and making it visible to others. He knows how to show you in the best light. His remarkable skill level in visual design, graphic design, copywriting, and video gives all the tools necessary to create and promote your personal brand.
Ignats is also very good at psychology. He can read the mind of a potential customer. He knows exactly what they want and how to deliver it to them.
I was working with Ignats on my personal online training program. It was a very intense period. His speed and dedication push things forward and a lot gets done in a short period of time. We were working days and nights literally to get the product out there. This project taught me a lot and thanks to Ignats I can take a more significant step forward both in my personal development and also in my brand.
If you are looking for a man who can replace the whole marketing department, then Ignats is the best choice for that role. - Anthony Larnaudie | FranceTherapist & founder of BMS healingI had the pleasure of collaborating with Ignats who helped with my personal branding and offline materials like banners and brochures in 2022. It was important for me to have professional and polished branding during some of the events I participated in as a therapist. Thanks to his design skills, I achieved just that!
The collaboration with him was great from start to finish. He understood my needs and goals and was able to bring them to life through his design. He was also very patient and communicative throughout the process, making it easy for me to provide feedback and adjust as needed.
Overall, I was very impressed with his work and professionalism, and I would highly recommend his services to anyone looking for an expert in personal branding. Thank you again for your great work!
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