With content to transfer from the present website;
With specified content to discard
☆=minimal impact on sales☆☆☆=max impact on sales1. Making navigation structure more intuitive & efficient with categorized content based on customer interests and pain points ☆☆☆
2. Stronger value proposition ☆☆☆
3. Up-to-date intuitive clean spacious design with a delicate touch of Bella's & Igor's authentic personalities ☆☆☆
4. Improving Call-to-Actions (CTAs) ☆☆
5. Mobile optimization ☆☆☆
6. Creating more engaging service & product descriptions ☆☆☆
7. Adding social proof & customer side storytelling ☆☆☆
8. Simplified user journey for booking ☆☆
9. SEO optimization (work done within the Tilda platform) ☆☆
- website indexed
- image optimization
- internal links
- links to relevant content (to other recourses)
- alt text for images (alt)
- sitemap.xml
- robots.txt
- favicon
- adaptability for devices of different sizes, types, and aspect ratios
- H1, H2 and H3 header tags, meta descriptions & keywords
- clear address for each page of the site
10. Social Proof Integration (on video too) ☆☆☆