dear alba,
I am grateful to you
for your time and dedication during our video meeting this Friday.

As agreed during our conversation, I have prepared my vision of how could I be of support to your career along with a potential roadmap of your brand's evolution based on:
  • my expertise & experience,
  • your expressed preferences,
  • your character,
  • market awareness each of us has,
  • and the level of your current professionalism.

Thank you in advance for your time going through my offer.
Personalized offer
written by me, Ignats Knuslis
IK Brangency
The subject of the offer
You personal brand's and its potential sub-brands' eco-system crafted with your character, current assets and presumable skills as well as business potential and your expressed goals in mind.

Value and monetization-centered parts of the system include:
  • branding upgrades
    I see brands as an environment where people come to transform.

    The main upgrades include but are not limited to visual appearance improvements for optimal consistency and recognition, brand voice setting, brand guidelines for optimal positioning in the market, etc.

    A proper value-based differentiation (copywriting for the purpose of storytelling) for your target audience to be motivated to pay attention, choose your service over others and even more so - for them to stay in the loop of constant personalized approach to their challenges, pursuits, and values.

    Authentic consistency in a brand is the name of the game.
  • webpage
    This serves as your personal brand's central reputation and e-commerce hub including several dedicated landing pages inspiring people to begin or to continue relationships with the brand online and offline.

    Some of the core features:

    • videos explaining/selling the service and presenting your personal brand,
    • your mission, products, methodology, benefits, case studies, philosophy, and services/products explained,
    • online store,
    • testimonials,
    • links to external resources.
  • sales funnel(s)
    supporting business goals (with automation 24/7).

    Main touchpoints (in the beginning phases) leading the audience into the funnel(s):

    • your YouTube channel,
    • newsletters,
    • Instagram.
    Sales support for:
    • services,
    • cosmetics,
    • online/offline course(s).
  • e-commerce system
    The whole system would be designed to enable you to gradually become a force in the aesthetic niche locally and beyond through positioning and selling your methodology, . With a help of a so called blue ocean model of the business where creating your own niche,

    Major elements of the system:

    • CRMs (client relationship management system),
    • business decomposition (improvement categories),
    • P&L (profit & loss) analysis,
    • business plan,
    • marketing plan,
    • social media templates (including posting calendar with automation, video scenarios, etc.).
    • chatbot for automation of routine side of the communication tasks & lead warming support. Can be implemented in time.
  • youtube channel
    leading to online courses, online store, vlog (YouTube) and more.

    This serves as your personal brand's central learning & inspiration space for target audience.

    The service is provided in cooperation with my YouTube freelance partners from Russia - experts with a proven track record of scaling personal brands presence and increasing monetization of their online courses or other products/services.
  • online course(s)
    Many great brands have their educational system behind them where people and customers alike are able to learn and go deeper into a more impactful use of products and services offered by that brand.

    Your courses would provide the space for your audience & customers to receive that connection with your wisdom and care for achieving the most exciting results possible.

    The platform we would use for course management is the same as the one to be used for the website. So it is a great time and money saver, too.

    In time, there would be a need to implement a dedicated app as your mediator between you and your customers.
The roadmap | beginning phase
(would be corrected during the 1st strategic meeting)
Strategic sessions (2-5 hrs) to fixate the current business health, identify goals, improvement categories, low hanging fruits, etc.
Potential impact on:

  • revenue ☆
  • service quality ☆☆
  • reach of the target audience ☆☆
  • scaling opportunities unlocked ☆☆☆

documents provided in the module:

  • marketing plan
  • business touchpoints audit & plan
  • business revenue mindmap
  • improvement categories

☆=minimal impact
☆☆☆=max impact
Branding upgrades for improved
brand recognition
Potential impact on:

  • revenue ☆
  • brand recognition ☆☆
  • time needed for creating content decreased ☆☆

documents provided in the module:

  • social media planner (with topics list & automation options)
  • brand strength radar graph
Production: home page
Potential impact on:

  • revenue ☆☆
  • brand recognition ☆☆☆
  • scaling opportunities unlocked ☆☆☆
Production: sales funnels
Potential impact on:

  • revenue ☆☆
  • scaling opportunities unlocked ☆☆☆
Production: YouTube channel*
Potential impact on:

  • revenue ☆☆
  • service quality ☆☆
  • reach of the target audience ☆☆
  • cross-marketing opportunities unlocked ☆☆☆

documents provided in the module:

  • YouTube marketing plan
  • scripts for the video recordings
*executed with partners - experts in YouTube marketing
Production: online course (based on the same platform the site would be based on: Tilda)
Potential impact on:

  • revenue (product(s) sold automatically online) ☆☆☆
  • service quality ☆☆☆
  • reach of the target audience ☆☆☆
  • cross-marketing opportunities unlocked ☆☆☆

documents provided in the module:

  • sales funnel
  • complete roadmap of the launching
  • marketing plan
Your major benefits after the
described work would be done
all touchpoints with the audience optimized for conversions
in the accordant market segment and its sub-niche(s) where YOUR money/customer is. Using the correct approach in copywriting, visual storytelling, and other tools and techniques would streamline the site user's decision-making process. In turn, that would shorten selling cycles, add depth to business opportunities and more.
the brand becomes increasingly RECOGNIZABLE
level of production (brand voice, themes, variations, accents, etc.) of the marketing materials online match/exceed expected standards from the target audience's point of view (market standard production level);
clear vision of the scaling path
to new business goals
Saved time, nerves, and money by receiving understanding, support, methodology, and knowledge from me for your thriving business and abundant life.
business becomes predictable & delegation becomes efficient
Through standardizing and managing key performance indicators (KPI), you will set new level of management of your business on each level. This would provide a peace of mind and additional energy working with your team and building an impactful brand and holding if chosen.
This is the level of a regional champion in business where the next step is export markets, launching new brands under the personal brand umbrella, organizing your global events, and more.
EXPLORE
my portfolio
personal brands serviced
2021 - 2024
List of my work for personal brands (2022 - 2024)
  • superlover.me (my role: branding (incl. logo design), production of the page, photo, video editing, copywriting, course co-production)
  • superlover.me/ppm (my role: branding, production of the page, photo, video editing, copywriting, course co-production)
  • ronski-kosky.com (my role: branding, production of the page, photo, video production, copywriting, course co-production, physical & online product creation, complete marketing setup, and execution, mentoring)
  • ronski-kosky.com events (my role: production of the page, photo, video production, event co-organizing & co-facilitating, copywriting, complete marketing setup, and execution)
  • feelfreewithin.com (under construction; my role: production of the page, photo, video post-production, copywriting, complete marketing setup, and execution, mentoring)
  • feelfreewithin.com VIP segment page (under construction; my role: production of the page, photo, video post-production, copywriting, complete marketing setup, and execution)
  • botneversleeps.com my role: production of the page, photo generation with AI, copywriting, complete marketing setup, sales funnel, video editing, logo design
  • authentic photo sessions - my project (complete production cycle from scratch)
  • Anastasyia Kaldussova (psychotherapy, constellations, Tarot expert) - page & online course under construction...
  • Mattias Meinart (body de-armoring & emotional release specialist) - page under construction...
Terms of service
1. The service fee:

payment per project (milestone) EUR 1,000 to EUR 5,000 depending on multiple factors; separate agreement before each project.

Long-term agreement may lead to lowered pricing.

2. Payment terms:

50% prepayment; 50% after the project (milestone) is finished and confirmed.
PROVIDER OF
the service
It is me, Ignats Knuslis, on behalf of
my company IK Brangency
Thank you for your time going through the information
Looking forward to hearing from you and moving ahead with new states of passion and joy for what we love doing while achieving goals shaping and scaling your authentic personal brand!
Made on
Tilda