About IK BRANGENCY

IK BRANGENCY is a branding agency founded in 2020 specializing in market-proven branding, marketing, and sales solutions for high-performance personal brands. Founded and led by Ignats Knuslis, a Latvian e-commerce and marketing expert with over 15 years of experience, the agency transforms professionals from hidden gems into unforgettable brands. Our approach is rooted in authenticity, creativity, and a deep understanding of both corporate and personal branding as well as global market tendencies and trends.

Mission & Vision

Our mission is to help personal brands own their niche, upscale wisely, and thrive authentically. We believe in building brands that resonate with their audience for years to come, focusing on relationship-building and groundbreaking service production rather than mere transactions. Our vision is to empower professionals to break through their glass ceilings and leave a lasting legacy.

Core Values

• Authenticity: We dare to lead with genuine, confident authenticity.
• Creativity: Ideas become identity; vision becomes reality.
• Truth: We value honest, humble communication and results-driven service.
• Relationship-Building: We prioritize long-term trust and connection over short-term gains.

Unique Value Proposition

• Versatile Experience of the founder: 15+ years in e-commerce (in more than 10 markets globally), sales, and marketing, with a track record in both corporate and personal branding.
• Proven Systems: Custom-made solution packages for brands at all stages, cultures, and market shares that has been crafted throughout 15 years of working in positions like commercial director, marketing and sales director in international organizations and market leading companies.
• Results-Driven: Over €700K in additional revenue generated for clients, 29 sales-ready pages created, and 46+ products designed.
• Holistic Approach: From market analysis and brand identity to sales funnels and community building, we cover the full spectrum of brand growth.

Services

• Branding & Marketing: Brand identity, differentiation, value proposition, product design, and brand voice alignment.
• Sales Systems: Sales strategy, funnel creation, course planning and launching, e-book/audio production, and community building.
• Online Presence: Landing page design, social media upgrades, product repackaging, and market fit adjustment.
• Content Production: Video/audio content, SMM, email marketing, webinars, and YouTube marketing.
• Automation & CRM: Integration of payment systems, CRM, and workflow automation.

Methodology

1. Discovery: Deep dive into the authentic characteristics of the personal brand, market analysis, and customer persona.
2. System Creation: Build a system for optimal engagement—landing pages, social upgrades, product design, and branding.
3. Sales Optimization: Implement and upgrade sales funnels, community tactics, and user journey improvements.

Notable Projects & Clients

• Anastasia Kaldussova (Estonia): Brand upgrade in psychic & therapeutic services, 12-month online course production and sales.
• Ronski Kosky (UK): E-book, metaphorical cards, audiobook, offline events, and educational program production.
• Igor Earthchild (Estonia/Finland): Branding, course production, and marketing for the Super Lover and Pure Pleasure Mastery online course series.
• Aviatech (corporate 100 million+ Euro brand, global market leader in avio repairs/upgrades): Branding, marketing for international exhibition, business consulting.

Achievements

• 21+ big-hearted brands serviced in EU
• 29 sales-ready pages created
• €700K+ additional revenue generated (combined with corporate brands)
• 46+ products designed

Ideal Client Profile

We are a perfect match for professionals who:

• Want to upgrade or create a high-converting online presence.
• Are ready to break through income plateaus.
• Create courses or services that need better market traction.
• Seek to increase the value and demand for their offerings.
• Value authenticity, creativity, and long-term growth.

What We Expect from Our Sales & Brand Ambassador

• Deep Understanding: Grasp and communicate our unique methodology and value proposition.
• Relationship Builder: Focus on building trust and long-term client relationships.
• Storyteller: Convey our clients’ and our own stories in a way that resonates and converts.
• Strategic Thinker: Identify and pursue new market opportunities, and help clients break through their glass ceilings.
• Brand Champion: Embody and promote the values of authenticity, creativity, and excellence in every interaction.

What is the average payout to the sales representative (1st year)

• 15% from the sales amount per customer (if 5,000 EUR or lower tier)
• 20% from the sales amount per customer (if 5,000 - 10,000 EUR tier)
• 25% from the sales amount per customer (if 15,000 EUR or higher tier)

What is the average payout to the sales representative (2nd year and beyond)

• 20% from the sales amount per customer (if 10,000 EUR or lower tier)
• 25% from the sales amount per customer (if 15,000 - 20,000 EUR tier)
• 30% from the sales amount per customer (if 20,000 EUR or higher tier)

Customer paying terms and conditions

• 30-50% pre-payment (depending on the longevity of the contract)
• monthly payments

The sales representative receives their payment at the end of the week during which the payment was received by the customer.

Sales-Oriented KPIs

• Number of Qualified Leads Generated: Focus on leads that align with IK BRANGENCY's ideal client profile (e.g., professionals looking to upgrade their online presence, scale their business, create online resources like industry-standard conversion-ready landing pages or websites, sales funnel systems, break income plateaus, or improve course success, etc.).
• Conversion Rate (Lead to Client): The percentage of qualified leads that convert into paying clients, reflecting effectiveness in closing deals.
• Average Deal Size: The average revenue generated per client, indicating success in selling higher-value services and packages.
• Sales Cycle Length: The average time it takes to convert a lead into a client, aiming for efficiency in the sales process.
• New Client Acquisition: The total number of new clients brought into the agency within a specific period.

Brand Ambassador-Oriented KPIs

• Client Satisfaction Score (Post-Sale): Feedback from new clients on their initial experience with the agency, reflecting the ambassador's role in setting positive expectations and building trust.
• Referral Rate: The percentage of new clients acquired through referrals, indicating success in fostering strong relationships and positive word-of-mouth.
• Engagement with Brand Content/Events: Participation in and promotion of agency content, webinars, or events, showcasing active ambassadorship.
• Brand Message Consistency: Adherence to IK BRANGENCY's core messaging and values in all external communications.
• Market Feedback & Insights: Collection and relay of valuable market insights and client needs to inform agency strategy.