After auditing the website
yachtinstyle.com, I have come up with a list of must-haves in terms of improvements that will ensure the site is ready for converting at the industry's rate.
The good part is that in terms of the structure, the site is well enough organized. With several tweaks in fixing the user journey, it should work considerably more efficiently adding to the average time spent on site which would mean a much more correct/impactful impression left on the user.
User experience overall is exploited to around 30% of its potential making it hard to hope that the site will steadily generate leads and support the brand's market cap growth.
With the implementation of the appropriate
value propositions,
precise
differentiation, and
user journey upgrades throughout the website, we would be able to gradually switch to the version of the website that generates leads regularly.